Long story short

I’m a Senior UI/UX Designer and a Frontend Developer curently working at Zitec. I also founded Retoric Media where I can follow my passion for design & development, but also for leadership, business development and project management.

(Adobe Certified Expert since August 2016)

With a background in music, I developed a passion for photography and photo manipulations. Later, I became interested in UI/UX and graphic design and for the last 4 years I’ve been working as a UI/UX Designer and Frontend Developer. I studied advertising and have a bachelor’s degree in sciences of communication.



  • ▪️UX Research
  • ▪️UX Strategies
  • ▪️UX Audit & Consultancy
  • ▪️UI/UX Design
  • ▪️Web Design
  • ▪️Mobile App Design
  • ▪️Photoshop Retouching

Frontend Development

  • ▫️HTML / JS / CSS / LESS
  • ▫️Wordpress theme development

Other skills

  • Project Management, Business Oriented, Product Owner
  • Advertising, Online Marketing, Social Media, SEO
  • Music Production; Instruments: Guitar, Piano, Drums, Bass, Keyboards
  • Photography, Photo Manipulations, Color Grade, Color Correction
  • Low Budget Film Production & Edit

Professional Experience


  • 2014 – Present

Senior UI/UX Designer & Frontend Developer

  • Zitec
  • Nov 2014 – Present


  • Retoric Media
  • Apr 2014 – Present

Frontend Developer

  • Inside Media Communication
  • Mar 2014 – Oct 2014

QA Analyst

  • Electronic Arts Romania
  • May 2013 – Mar 2014

Lead Guitarist and Former Drummer

  • The Teachers Orchestra (TTO)
  • Nov 2008 – 2014

The Long Story

Here’s the story of the guy who does arts, communication and tech stuff at the same time. It may sound weird, but it’s a great package!

Music Background

I started playing the drums at the age of six. Years later I began playing the guitar and piano. When I was 17, my father took me beside him in his rock n roll band called TTO.

I started as a drummer and later became the lead guitarist of the band. We had lots of shows and we’ve been guests in most of the local TV shows. We also recorded a full album called “Minunea Mea” (My Miracle). Later, I developed an interest in music production and started learning about sound engineering and sound techniques that are used in the studio.



Since kindergarden I’ve been to intensive english classes. I’ve graduated Ion Neculce National College and studied Advertising at the Faculty of Journalism and Science of Communications. I’ve got a bachelor’s degree in communication, so I’m a communication expert, right..? Everything else was self-taught. I love to learn what I love.

As a Web Designer

I started using Photoshop in 2005, when I was just a kid. Editing photos of me and my friends or colleagues from school made me feel like I was being able to do something that others of my age couldn’t do and that motivated me to learn more. I also gave a shot to Flash which, back in the days, was under Macromedia’s licence. I was making stick humans animations, but unfortunately there was no Facebook where I could’ve shared it to the world.


My first website was launched in 2008 and was fully made in Flash, using Action Script 2. Then I started making websites in HTML using tables and cells. I’ve worked as a freelancer, learning everything by myself, doing websites and graphic design. In 2014 I started working at IMC as a frontend developer. Working for the first time in a professional environment has been a big change for me, but also gained a huge experience, improving my skills. I founded Retoric Media with my associate Eduard where I continued my work as a freelancer. In November I started working for Zitec, doing both webdesign and frontend development.


Today I’m a passionate photographer and enthuziast webdesigner, seeking for new trends and new possibilities. I had the fortunate luck to combine most of my skills in my day to day jobs.
I’m able to take companies (or services) and make them look better and perform better, using photography, webdesign, graphic design, website development and advertising / online marketing knowledge.

Things I can do

Design apps and interfaces, static and motion prototypes, wireframing, desktop and mobile. Responsive design.

Design print ready flyers, brochures, magazines and business cards.

Create a brand identity which consists in logo, colors, fonts and other graphical assets than can be used in visual communication: social media, outdoor promotions, letter headers.

Do frontend development on several popular platforms, such as WordPress, Opencart 3.x, Drupal (7 & 8), Symfony and others twig related.

Do simple backend functionalities on WordPress, and when I can’t, Google is my best friend 🙂

Take pictures (portraits, location and product photography) and make low budget video clips for businesses.

Manage teams & projects and develop products & services.

Do business development.

Write and produce music for live performances and soundtracks.

Software I use

Adobe Photoshop, Adobe XD, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Adobe After Effects, Adobe Lightroom, Adobe Audition, Cubase, Logic Pro, Google Tools, InvisionApp, Netbeans, Sublime Text 3